How Consumers Use Technology and its Impact on their Lives
Technology is now a part of every person’s life, relying on it to complete even the simplest of tasks. Technology advancements bring us endless opportunities and increased efficiency to everyday life. It’s impact on our lives has been massive and the convenience it has provided means technology IS the future. In this presentation, we will dive a little deeper into the fundamentals of how technology has advanced and how its development has impacted our lives. Statistics have shown over the past 15 years the percentage of the world population accessing the internet has increased dramatically.
This increase gives us a deeper understanding of how substantial the growth of the internet has been. In 1995, just 0.4% of the worlds population accessed the internet, fast forward to 2019 where this figure has increased to a massive 58.8%.This increase can be connected to many different factors. Firstly, over the years the variety of products, services and applications offered online has risen and lead to improved accessibility. Another consideration to make, is that the quality, speed and consistency of the internet ensures consumers can rely on technology more than ever. Also, the way consumers access the internet has expanded significantly which has most definitely influenced the number of people using the internet. Accessing the internet has never been so easy.
Technology advances in connected devices means consumers can literally wear the internet on their wrist. People essentially have access to the internet anywhere, at any time, thanks to the convenience of mobile phones, tablets and laptops. The average home in Australia has 17 connected devices. This number is constantly on the rise thanks to increased popularity and availability of connected devices including smart homes. Smart homes bring a level of simplicity to our lives that is unmatched, with the main factors influencing the increased trend being security, comfort, cost savings and control.
Technology is unquestionably a major part of everyday life. The internet connects us to people all over the world, allowing us to communicate with loved ones, colleagues and even strangers instantly. Figures show that emailing, messaging and social media are the leading online activities used by adults. Entertainment is the next highest followed by online shopping. Use of financial services such as banking and paying bills closely follows. It is evident that the internet adds a greater level of convenience to our regular day-to-day lives.
Online shopping has provided a laid-back experience for consumers, allowing us to browse and purchase from the comfort of our living room. Consumers have the luxury of being able to purchase almost anything online. Tools and hardware are the most popular products purchased online. Booking services online is yet another way convenience has been bought to everyday life giving consumers the ability to browse and book services online such as accommodation, flights and appointments.
Online video consumption continues to rise significantly each year with 92% of internet users watching videos each month. This can be linked to the increased popularity of video-sharing website, streaming services and online gaming. YouTube reports that mobile video consumption increases 100% every year and on average, Facebook generates 8 billion video views per day.
The growth of social media would have to be the most significant contributor to the rise of internet usage of past years. With many different social media websites, consumer trends show that the use of social media is expanding within every age category. Over the past 10 years, social media use by people over the age of 65 has increased by over 10 times from just 3% to 37%.
With the increases in usage and advancing technology, evidently the hours spent online each day has skyrocketed. On average, 6 hours and 42 minutes are spent online every day. This is over 25% of consumers entire day spent using technology.
Developments in technology and growth in internet usage over the past 15 to 20 years indicates the substantial influence it has had on consumers lives. It is relevant to almost everything we do and adds a new level of convenience to everyday life. It is clear that technology has improved our lives and made day-to-day life a whole lot easier.
Presentation Document - Slideshare
https://www.slideshare.net/SarahDay44/how-consumers-use-technology-and-its-impact-on-their-lives-228601401
Video Pitch - Vimeo
https://vimeo.com/377187233
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