Inbound Marketing Methods
Each organisations approach to inbound marketing
Both Subject A and Subject B’s clear focus of inbound marketing is social media content. Social media would create the highest traffic for these particular organisations targeted audience. They place an emphasis on delighting the consumer by sharing helpful hints and offering giveaways on their Facebook pages.
Subject A goes a step further by creating insightful blogs published on their website. This draws the customer in by contributing valuable information such as ‘How to’ articles and support on the products and services the organisation provides.
Subject B targets the local community by incorporating a detailed history and subjective mission statement on the homepage of their website. This creates a farther personalised experience for the intended audience.
Both organisations take a subtle approach to their inbound marketing strategy with aesthetically pleasing, yet simple graphics posted regularly on their social media.
Strengths and weaknesses of the inbound marketing approach used by each organisation
Subject A’s use of insightful blogs showcases the knowledge the organisation has about the products and services in which they offer. This acts as an extremely valuable inbound marketing approach as it gains the trust of the consumer. Although subject A does share a handful of stimulating short videos on social media, they could certainly increase in this avenue to attract a more intimate experience.
Subject B gains the assurance of consumers by taking a community targeted approach. They tailor their marketing to demonstrate their connection to the community. Subject B’s content is quite basic and doesn’t offer enough information or insight of the organisation’s knowledge.
Both organisations have links to their social media pages as well as call to action links on their webpages which is a simple way of bringing potential customers a step closer to conversion. Each organisation would advantage from encouraging consumers to sign up to an email loyalty subscription option.
Which organisations was best at is inbound marketing and why
It is clear subject A takes a more appropriate approach to its inbound marketing strategy by creating a personalised experience based on the products and services the organisation has to offer. Subject A’s use of relevant blogs demonstrates the organisation is very knowledgeable within their industry. Showcasing this knowledge in blogs, offers a relaxed way of gaining the trust of potential customers. Sharing short videos containing helpful product information attracts the attention of consumers and educates them on the organisation’s products.
Give examples of how each organisation could improve its inbound marketing
Subject A could take their strategy a step further by incorporating infographics on their webpage. This is a simple yet effective method to provide insightful information in a time efficient manner. Posting blogs more regularly will also help the relationship growth with prospective customers.
Subject B’s first step to improve its inbound marketing strategy will be to create relative blogs for their webpage. Sharing the links to informative blogs on their social media will see increased traffic on their webpage.
Both subjects could benefit from posting more engaging content on social media. Relative video content is a major aspect in which both organisations need to focus on, to attract a broader audience to the business. Short ‘how to’ guides is one of the simplest methods to demonstrate not only the organisations knowledge but what products and services the business has to offer.
References
Bond, C. (2019) 9 Examples of Inbound Marketing that Gets Customers. Available at https://www.wordstream.com/blog/ws/2018/11/05/inbound-marketing-examples [Accessed 27 Feb 2020]
Optimizely (2019) Inbound Marketing. Available at https://www.optimizely.com/anz/optimization-glossary/inbound-marketing/ [Accessed 27 Feb 2020]
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